For Nemours Children's Health System, recognized the value of its considerable investment in community benefit initiatives. I developed an inaugural Community Benefit Report and marketing communication plan to leverage the value and impact, resulting in significant brand enhancement and achievement of key business objectives.
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Nemours’ submission – in its final attempt – of the Community Benefit Report to Florida government was linchpin in receiving approval to build its children’s hospital in Orlando, FL – critical to the viability of its Florida business plan.
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National Association of Children’s Hospitals (NACHRI) recognized report as national gold standard.
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Asked by NACHRI to speak at national forum on Best Practices and to join one of six NACHRI advisory boards (most junior hospital employee ever appointed).
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Collaborated with Nemours’ departments to utilize the community benefit story; Development, for example, experienced a 37% YOY increase in fundraising.
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Asked by Catholic Charities, largest U.S. healthcare organization, to author chapter on community benefit communications for their guide on community benefit – considered the industry bible.
For Dornier MedTech, changed the business paradigm through development and implementation of strategic and tactical marketing communication plans that aligned with business goals and vision. Generated leads, enhanced brand awareness and reputation globally, and forged and strengthened relationships with healthcare providers.
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Revamped sales presentations, refined brand and digital marketing guidelines, and recreated marketing materials. Socialized strategy with seven regional presidents and cross-functional teams to ensure buy in; refined based on local feedback. Ensured advertising and materials adhered to brand guidelines. Incremental lead generation of 17%.
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Re-invigorated social media profile. 400% increase in followers and 117% in engagement in 14 months.
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Numerous website enhancements and copy/design changes, resulting in 40% increase in traffic and 70% increase in time on page.
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Developed relationships with providers through development of strategic outreach program, in partnership with sales and senior leaders. Partnered with Chief Medical Officer to compile and produce thought leadership initiatives and developed multi-pronged strategy to influence key stakeholders by developing and disseminating abstracts, promoting speaking engagements and events, and creating opportunities to engage new audiences.
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SEE SAMPLES OF OTHER DORNIER MEDTECH MATERIALS HERE.
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For CDC Division of Cancer Prevention and Control, conducted social media audit and analyzed data and trends, creating inaugural social media strategy and editorial calendar. YOY X/Twitter (for example) organic increases of 194% in engagement, 257% in video views, 117% in impressions, 184% in link clicks, and 37% in followers. Some months outperformed CDC.gov profiles on Facebook, X/Twitter, LinkedIn, and Instagram.
Junior Leagues of Chicago and Atlanta
Volunteer Organizations - Writer, Editor, Publisher
As a volunteer for the Junior League of Chicago, I revamped the 12-page, two-color member newsletter (5,000 members) into a four-color, 36-page professionally styled magazine; developed ad sales program/media kit and increased ad sales 400% in 18 months. [To review samples of Topics, let me know. The above image is not linked.]
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For the Junior League of Atlanta (3,000 members), I served as the Director of Internal Communications as well as hold responsibility for the public website. I identified communication needs for member communications and developed strategic plans and messaging aligned with mission and vision, as well as diversity, equity and inclusion efforts. I also partnered with the Diversity and Inclusion Committee chair to implement event and communications plan.
